SS23 Oscar Deen





2023
ART DIRECTION
GRAPHIC & MOTION DESIGN





Oscar Deen is a London-based brand reinventing vintage eyewear. Under the concept “Rediscover, Revive. Reframe.”, the campaign for the new Fraser Metal model takes shape — a frame discovered on the streets of Camden.

Rooted in an urban art direction inspired by where the vintage piece was found, the campaign unfolds across every touchpoint, from the initial visual narrative through to the final e-commerce imagery.





BARCELONA, 2026 ©