Breta®





2025-UNDER DEVELOPMENT
VISUAL IDENTITY
CREATIVE DIRECTION





Breta® is a Barcelona-born stationery brand with a clear mission: bringing Catalan-language stationery into a market that's almost entirely English or Spanish.

The identity is clean and put-together — but with one deliberate twist. Headlines sit at a slight angle, the way your handwriting naturally creeps upward when there's no line to guide it. Even the logo has one character that leans just a little. It's subtle, but it's the whole idea: a hint of that familiar, human imperfection built right into the design.

The thinking behind it is simple: we give you the grid, but you don't have to stay in it. Breta's notebooks are well-made and considered, but they're not trying to be perfect — and they're not asking you to be either.




BARCELONA, 2026 ©