La Salona
Visual Identity
2023
VISUAL IDENTITY & TIPOGRAPHY
PROJECT CARRIED
OUT AT IDEP BARCELONA
TUTORED BY ANNA LLÀCER
VISUAL IDENTITY & TIPOGRAPHY
PROJECT CARRIED
OUT AT IDEP BARCELONA
TUTORED BY ANNA LLÀCER
Say hi to La Salona, a new bar inspired by the city of Barcelona.
With the aim of promoting local commerce and talent, the focus was placed on the distinctive elements of traditional establishments: the signs of bars, restaurants, and shops in Barcelona. Despite the dynamic nature of commerce in Barcelona, with a constant renewal of establishments, there are still various signs that have become iconic and are part of the imagery of Barcelona's locales.
The visual identity is crafted from a custom typography inspired by Art Deco signage, serving as an ode to the movement and dynamism of the city. Like Barcelona, the typography is dynamic, flexible, and unpredictable.
The logo is composed of this typography, which varies depending on the piece.
The entire identity is built upon these three pillars: Barcelona, dynamism, and heterogeneity.
With the aim of promoting local commerce and talent, the focus was placed on the distinctive elements of traditional establishments: the signs of bars, restaurants, and shops in Barcelona. Despite the dynamic nature of commerce in Barcelona, with a constant renewal of establishments, there are still various signs that have become iconic and are part of the imagery of Barcelona's locales.
The visual identity is crafted from a custom typography inspired by Art Deco signage, serving as an ode to the movement and dynamism of the city. Like Barcelona, the typography is dynamic, flexible, and unpredictable.
The logo is composed of this typography, which varies depending on the piece.
The entire identity is built upon these three pillars: Barcelona, dynamism, and heterogeneity.
The visual identity is crafted from a custom typography inspired by Art Deco signage, serving as an ode to the movement and dynamism of the city. Like Barcelona, the typography is dynamic, flexible, and unpredictable.
Credits
Photography: Clara Ibars
Mockups (t-shirt and totebag): Bendito Mockups