Casa Kefi
Visual Identity
2022
VISUAL IDENTITY
PROJECT CARRIED
OUT AT IDEP BARCELONA
TUTORED BY MANEL FONT
VISUAL IDENTITY
PROJECT CARRIED
OUT AT IDEP BARCELONA
TUTORED BY MANEL FONT
The briefing was to develop the visual identity for a new cypriot-greek cultural house based in Barcelona.
In order to develop it, their core values had to be the main characters: hospitality and community spirit. Most of their traditions come from these values, such as the Lefkara lacework that started as a typical neighborhood meeting.
With this values as a starting point, I created the identity trying to transmit them, so looking for a candid, warm, human and natural brand.
Kefi is the chosen name for the house. It’s a greek word that doesn’t have translation to other languages, and means the spirit of joy and enthusiasm; a feeling that comes when we are fully in tune with ourselves — and identity becomes a big part of it.
The design comes to life across stationery, printed promotional materials and merchandising.
In order to develop it, their core values had to be the main characters: hospitality and community spirit. Most of their traditions come from these values, such as the Lefkara lacework that started as a typical neighborhood meeting.
With this values as a starting point, I created the identity trying to transmit them, so looking for a candid, warm, human and natural brand.
Kefi is the chosen name for the house. It’s a greek word that doesn’t have translation to other languages, and means the spirit of joy and enthusiasm; a feeling that comes when we are fully in tune with ourselves — and identity becomes a big part of it.
The design comes to life across stationery, printed promotional materials and merchandising.
